#Swift publisher free trial period full
#Swift publisher free trial period plus

Swift claims that, according to Universal, its Spotify payouts will involve вЂњmuch better terms than paid out previously by other major labels.вЂќ LetвЂ™s take Sony as the benchmark which, as noted, apparently paid out around 33 percent of its recent Spotify stock-sale haul to artists. вЂњIn the end, she wanted a company who understood artists, who was philosophically aligned on artist compensation and who she trusted could grow and protect her brand globally.вЂќДЄ spot of number-crunching shows just how significant SwiftвЂ™s Spotify stipulation really is - and how she has benefited her peers far more than herself with its execution.ДЇirst: How much money did Swift guarantee her fellow artists by demanding the non-recoupable Spotify proviso from Universal? The source added, вЂњPeople will of course speculate itвЂ™s about who could pay the biggest advance check, but thatвЂ™s not correct: MoneyвЂ™s money and Taylor Swift is worth a lot of it, but that genuinely didnвЂ™t have a whole lot to do with her decision. Universal was already there, philosophically speaking, especially after Sony set the bar earlier this year, so it became an easy conversation.вЂќ

A source close to the UMG deal told me this week, вЂњAgreeing a sharing process for the Spotify money, and ensuring that was non-recoupable for artists, was very important to Taylor, and she was very passionate about it throughout the negotiations. Her non-recoupable Spotify clause was a vital reason she signed with Universal. Industry whispers suggest that all three major labels chased Swift for a record deal, while the likes of Spotify, Apple and leading telcos are also speculated to have been interested in luring her toward a direct partnership - whatever the cost. Taylor Swift just nailed down that detail. UMG confirmed in March that, whenever it banked its Spotify stock money, it would share it with artists - but was light on detail as to exactly how. Onto Universal Music Group, the worldвЂ™s biggest record company. But it didnвЂ™t ignore unrecouped debt - meaning that a significant chunk of that $126 million stayed within the firmвЂ™s coffers. After cashing out its $504 million stake in Spotify, the company shared 25 percent ($126 million) with its artistsвЂ™ accounts. Warner, however, took a different approach. As a result, sources estimate that Sony has now paid its artists around a third of the $768 million it cashed in from its Spotify shareholding thousands upon thousands of Sony-signed artists have consequently ended up with money in their bank that they had no right to expect. This was an unprecedented moment of generosity from a multinational corporation. Yep: Around 19 out of 20 artists signed to record companies have never paid off the advance they received upfront.Д«ack in June, Sony shocked the music industry by announcing that, when it came to sharing its Spotify stock profits with artists, it would ignore these unrecouped balances. To give you an idea of the steep odds: The oft-cited estimate is that five percent of all label signings recoup. The record business has long been built on a few pop megastars (howdy, Miss Swift) essentially paying for the careers of countless artists who never вЂmake itвЂ™.

#Swift publisher free trial period full

Money they then (hopefully) generate for their record company goes against this debt until it is вЂњrecouped,вЂќ at which point the act can start taking home the full extent of their agreed royalties. When an artist signs to a record company, they are typically paid an вЂњadvanceвЂќ check - akin to a bank loan. Depending on SpotifyвЂ™s ever-fluctuating market cap, this equity has, in the past month, been worth anywhere between $800 million and $900 million.

Warner has sold 100 percent of its shares, for $504 million.ДЄs of now, Universal hasnвЂ™t sold any of its shares - and continues to own an estimated 3.5 percent stake in Spotify.

Sony has since sold 50 percent of its shares in Spotify for gross proceeds of $768 million. Over the years, this equity stake has been diluted by new investors in Spotify, meaning that, by the time the Swedish streaming giant floated on the New York Stock Exchange in April, that 18 percent had been cut in half, to nine percent.

#Swift publisher free trial period plus

To understand the profundity of this gesture - and the extent of its surprising selflessness - requires a brief bit of background.ДЄccording to MBW, when the three major labels (Universal, Sony and Warner) - plus indie-label rep Merlin - first struck licensing deals with Spotify in 2008, they received an 18 percent cumulative stake in the company. As part of my new contract with Universal Music Group, I asked that any sale of their Spotify shares result in a distribution of money to their artists, non-recoupable.вЂќ In announcing her agreement with UMG, she revealed, вЂњThere was one condition which meant more to me than any other deal point.